Social media management can be overwhelming, especially if you have to do everything by yourself manually. For business owners who want to take care of their own accounts, it is fine. However, the learning curve is longer.
Using social media tools, you can make your management easier. These can also work even if you are just a new digital marketer looking to get your feet wet in the social media market.
HootSuite
Hootsuite is usually the first social media tool that any digital marketer may use and with good reason.
What Does It Do?
HootSuite is a paid social media management tool. However there is a free tier which means you can still use some of its features.
The free option allows you to manage 3 social profiles in one account and schedule 30 posts in advance. There are also basic analytics of your followers that you can see. This can give you an advantage.
That’s already a lot if you only intend to manage only your business’s social media account. You can get more information which can give you an edge over your competitors.
TweetDeck
If you want to focus on just Twitter, the aptly-named TweetDeck is the social media tool for you.
What Does It Do?
TweetDeck allows you to manage multiple Twitter accounts, track keywords and hashtags, and monitor trends. It will help you to keep up with what’s trending.
Twitter is more fast-paced than any other network. TweetDeck will allow you to always be on the loop. That’s a good thing for businesses.
Social Pilot
As the name suggests, Social Pilot allows you to pilot different social media profiles at once.
What Does it Do?
Social Pilot is best suited for agencies or social media managers that need to handle multiple clients. It allows you to manage several clients’ different social media profiles. There is also post scheduling which can be extremely helpful if you are handling more than one account.
The free plan allows you to manage 3 connected profiles, 10 posts per day, and 30 posts per queue. That’s also a lot of scheduling that you can do across a broad social media range.
Buffer
One of the most popular post schedulers, Buffer is also a versatile tool for social media managers.
What Does It Do?
Buffer allows you to schedule posts across different platforms. It can also suggest the best times to post depending on the activity of your followers in order to get the most out of your organic reach and engagement.
The paid option can give you more features to play with such as the link shortener and tracker. It might be a good deal for agencies.
Social media management takes a lot of effort and time. It is no secret that you need to put in more hours if you really want your pages and profiles to get traction. As a business owner, it might be in your best interest to hire a social media manager if you really want to take your market seriously.
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