In the world of digital marketing, staying relevant is key to increasing visibility and reaching target audiences. It is the cornerstone of a brand’s reputation and success. Amidst shifts in the landscape, one stands out the most – a proposition that allows brands to harness current trends to boost engagement.
Enter trendjacking.
Any brand that seeks good media relationships harnesses the power of trends and viral content. It is no secret that trendjacking offers brands the marketing success of their dreams. But what is the impact of this strategy on businesses?
What is trendjacking?
It is a digital marketing strategy where brands capitalize on popular trends to boost their visibility and engagement. This strategy is all about riding the wave of viral trends to shine a light on their brand, making it something people talk about.
Trendjacking offers an opportunity for brands to stay relevant and connect with their audience in a timely, engaging manner. This often leads to increased brand awareness and a stronger online presence.
Look at how Angkas, a Philippine ride-hailing service, is doing their marketing! They ceaselessly stay up-to-date with the latest buzz and leverage it to promote their service using witty taglines and creative promo codes (e.g. Aalis? Go! Use the promo code: ONTHERUN for ₱15 off).
Trendjacking for increased brand visibility
One primary reason brands engage with current trends is for visibility. By doing so, they can insert themselves into consumer conversations and reach a broader audience.
This gives brands a shot at going viral, too. Trendjacking provides them leeway to promote the authenticity of their products and services.
Trendjacking for enhanced audience engagement
Trendjacking, when done right, can resonate with different audiences, fostering a deeper connection and encouraging interaction. Clever marketing can pique the interest of consumers, which can lead to curiosity and, eventually, engagement.
Understanding trends
To properly utilize trendjacking, brands must have a solid comprehension of how trends work and the tools that they can use for trend discovery. Here’s how they can do this:
Identifying emerging trends
Staying ahead equates to keen observation and quick action. Brands must constantly monitor social media platforms, news outlets, and cultural shifts to spot emerging trends. Once content goes viral, brands must act swiftly – while making sure that the content aligns with the brand’s message – to gain better visibility from consumers.
Tools and platforms for trend discovery
Leveraging tools like Google Trends, BuzzSumo, and social media platforms – such as TikTok and Instagram – can help brands identify what’s capturing public interest at any given moment.
Differentiating between short-term fads and long-lasting trends
While trendjacking bolsters marketing success, not all trends are worth jumping on. Brands need to discern which trends align with their identity and have the potential for lasting impact.
Strategies for successful trendjacking
The art of trendjacking lies in the game plan that businesses use to maximize its benefits. Here are the top strategies for successful trendjacking:
Aligning trends with brand identity
The key to successful trendjacking is ensuring that the trend aligns together with the brand’s values and identity. It’s better to miss out on a trend if it doesn’t align with your brand’s message than blindly jumping in without considering the possible long-term effects of it.
Remember, quick action is crucial in trendjacking. Hopping in early on sets you on a good start. Otherwise, delaying can mean missing the wave entirely.
Creating authentic and relevant content
Content should not only align with the trend but also feel authentic to the brand, as this adds value to the conversation. The interests of consumers stick to contents that feel genuine and not forced.
Leveraging hashtags and keywords for SEO
Another trend to watch out for in the landscape of digital marketing is SEO. Pairing trendjacking with hashtags and SEO keywords guarantees a desired result.
In light of this, team up with a trusted public relations and digital marketing agency to bolster your marketing operations toward success! The right agency will help you attain your goals using cutting-edge tools and tailored techniques developed for optimal results.
Case studies: Successful trendjacking campaigns
Various brands have been quick in mastering trendjacking for their marketing. Here are the details on how this approach made their campaigns successful:
Overview of brands that have successfully utilized trendjacking
Many brands have adeptly capitalized on trends and viral content. You can see this from Shopee’s hilarious posts to Duolingo’s strategic use of memes. These brands had gotten the knack in converting trends into sales.
Other brands that have been successfully harnessing this approach are Angkas, Lazada, McDonalds, Jobstreet, and Netflix.
Analysis of what made these campaigns successful
Timing, relevance, and authenticity stand out as common factors in these successful trendjacking efforts. Consumers love a good laugh. However, how you market your brand makes all the difference in the progress of your campaigns.
While it’s good to take risks and participate in trends, it’s best to do so with caution and ensure that everything aligns with your brand’s image and message.
A dynamic boost in digital marketing
Trendjacking is a powerful tool in a digital marketer’s arsenal, forging a pathway to increased visibility, engagement, and relevance in the ever-evolving digital landscape. By understanding its nuances, strategically aligning with trends, and understanding the impact, brands can harness trendjacking to not just ride the wave of popular culture but to steer it.
Want to up your marketing game? Get in touch with NGP IMC to kickstart your journey towards long-term success!
Irishbeth Relampagos is a writer who specializes in crafting copies across various content formats, mainly SEO blogs and marketing materials. Her passion for translating ideas into impactful content has helped brands connect with their audiences in ways that transcend superficial and transactional interactions.
Irishbeth pursued English Language Studies at Polytechnic University of the Philippines where she honed her skills in writing. While originally focused on writing poems and opinion pieces, she shifted her career path to content writing after a successful stint as an SEO content writer during her internship.