Even during its slow periods, the real estate industry is constantly moving forward. It is steadily developing, creating, and churning out new trends, providing spaces for businesses to thrive, and of course, building homes and communities.
Because of the constant need for shelter and the Philippines’ growing population, there will always be consumers in the real estate market. More and more Filipinos look for multiple streams of income and side hustles for a chance at comfortable living. Getting into real estate is seen as the ultimate investment—expanding one’s financial portfolio and fulfilling an intrinsic need.
Today, with the ever-evolving technology and social media-adjacent marketing platforms, the real estate industry has quickly grown into a diverse and saturated community where niche developers have a chance to gain millions and bag awards and recognition alongside industry giants who have been established long before their conception. With more and more people gaining access into this realm, how can one cope and make their mark onto their consumers?
How can you catch an audience’s attention when you only have a few minutes on their screen?
Despite all of the tricks and trends floating around marketing, especially with the ever-changing social media landscape, nothing has yet to beat a simple, reputable, and trustworthy image of a brand. When you can present to your audience that you mean business and are worth investing in, there’s very little that can shake you down.
Consumers are aware of the dangers of social media and the internet in general; even if resorting to easy and dirty tricks to gain high metrics is tempting and rampant in this day and age, it will fail to translate into success for your business in the long run. Many can quickly tell if your reviews and “audience members” are false and are creations of troll farms and bots; it makes businesses look frugal and desperate for success which will lead to actual consumers thinking your business is not worth their attention and money.
So, how can you build a reputation in an oversaturated market?
The good thing about social media, and the different businesses that have stemmed from this industry, is that it has made creating a community and partnerships easier. If you target key people through your marketing strategies, their words will add to your business’s image and reputation.
Who can be your partners in real estate marketing?
- The Influencers
Influencers weren’t always just popular people on the internet or celebrities and their teams working overtime to share tidbits of their lives and plug their products. These creators have stemmed from the old days of everyday consumers sharing their thoughts and recommendations on personal blogs on now-defunct social media websites. To this day, even if changing algorithms and trends can make it difficult for an ordinary person to break out through social media, there are still those who have been catapulted into internet fame through luck and viral moments.
Because of this, there is an image of influencers being “people next door” who wish to share their honest opinions and thoughts thus leading to a less aggressive “sell” to their audience.
Connecting with influencers will allow your business to reach a new audience even if you have not set foot into their community before.
- The Researchers
How can you serve your consumers if you don’t know what they think and need?
There are different entities available to assist a business in gaining more insight into what their consumers and community envision about a product and service. With enough data, you can project various trends and anticipate what your consumers would want in advance, thus providing more of their needs and strengthening their bond with you even more.
- The Community Around You
Apart from your business partners and teams, your already-existing audience knows you the best. They are recipients of your goods and know you intimately through the way you treat and connect with them.
Reviews from your audience will still be the basis of your company and brand’s image; it is best to continuously build and reinforce this bond.
- The Experts
Marketing and public relations can be tricky for those who are not well adept in these fields, especially when a single mistake can wreck months or even years of hard work after going viral on the internet.
It is best to seek help from those who know best. Trustworthy public relations agencies, such as NGP IMC, have worked with various industries in launching their projects to further heights. Experts like NGP have tools, resources, and knowledge ready to catapult your reputation and strategies and reach more people.
Reach out to NGP, one of the country’s leading public relations agencies, to learn more about how to build your brand and connect with more partners. Join the ranks of industry giants such as Aboitiz Land and Greenfield Development Corporation through our expertise and high-quality marketing communication strategies.
Erika Zamora has been writing for most of her life and has always been fascinated by the power and influence of the written word. From dabbling in short stories, poetry, and academic requirements, she has moved onto documenting current events, creating learning materials, and promoting the stories of brands and companies through her career. In her spare time, she enjoys photography, baking, spending time with her pets, and learning more about her different advocacies including women’s rights, animal welfare, and youth empowerment.