The beauty industry in the Philippines continues to thrive, thanks to the creativity and influence of Filipina beauty vloggers. These content creators are redefining beauty standards, sharing skincare and makeup tips, and inspiring audiences with their authenticity. From product reviews to full-glam transformations, they have built strong communities that trust their expertise.
If you’re looking for beauty inspiration or considering brand collaborations, here are the top 8 Filipina beauty vloggers in the Philippines.
Anne Clutz
@anneclutzzz
A veteran in the beauty vlogging scene, Anne Clutz has been a go-to source for budget-friendly makeup and skincare recommendations. With 1.5 million YouTube subscribers and 267.9K TikTok followers, Anne has built a community that values her honest product reviews and practical beauty tips. Her 543.1K Instagram followers also enjoy her daily beauty and lifestyle updates.
Her content strategy revolves around relatability and affordability. She has multiple viral videos, notably “Best Drugstore Makeup Finds” series that helped countless viewers discover quality products without breaking the bank. Because of her widespread influence, Anne Clutz is a staple in every makeup lover’s guru list.
Michelle Dy
@michelledyyy
A name synonymous with beauty in the Philippines, Michelle Dy is famous for her fun and engaging beauty content. She keeps her 3.2 million YouTube subscribers and 739.3K TikTok followers entertained with her beauty hauls, tutorials, and product recommendations.
Unlike most online makeup gurus, Michelle leverages personality-driven content. Her “Budget vs. Luxury Makeup Challenge” series showcases both affordable and high-end products, helping her audience make informed purchasing decisions. Her dynamic and unfiltered approach makes her a trusted voice in the beauty industry and a favorite among makeup enthusiasts.
Raiza Contawi
@raizacontawi
A makeup artist-turned-content creator, Raiza Contawi is known for her bold and glamorous makeup looks. She provides in-depth tutorials and reviews to her 639K YouTube subscribers and 54K TikTok followers. On Instagram, her 251.3K followers witness her high-fashion beauty shots and collaborations with top cosmetic brands.
Raiza built her brand around makeup education and artistry. Her “Full Glam Filipino Bridal Look” tutorial gained massive traction, showcasing her skills and knowledge of Filipina beauty trends. Raiza’s ability to break down complex techniques into easy-to-follow steps makes her a favorite for both aspiring and professional makeup artists.
Hazel Quing
@hazelquingg
A rising star in the beauty vlogging world, Hazel Quing is known for her fresh and youthful approach to beauty. She shares skincare routines, makeup tutorials, and lifestyle vlogs with her 915K YouTube subscribers, 97K TikTok followers, and 252.1K Instagram followers. These numbers are proof of her steady rise to becoming one of the most popular makeup content creators.
In a sea of fierce and bold makeup looks, Hazel retains her youthful engagement and aesthetic branding. Her “Korean Glass Skin Routine” video became a viral hit, attracting skincare brands targeting younger demographics. Her trendy and visually appealing content makes her a favorite among Gen Z beauty enthusiasts.
Marj Maroket
@marjmaroket
A beauty and lifestyle vlogger, Marj Maroket has gained a loyal following through her engaging content on skincare, makeup, and self-care. With multiple brand collaborations and 550K TikTok followers, she shares her beauty routines, product recommendations, and everyday glam looks. She is also known by full brush set, a partnership with esteemed skincare and makeup brand Happy Skin.
Marj’s beauty content strategy is centered on approachable beauty and self-care. Her “Ultimate Skincare Routine for Busy Women” tutorial resonates with her audience who seek simple yet effective beauty regimens. Her down-to-earth personality makes her a relatable and trusted beauty influencer for all ages.
Kris Lumagui
@krislumagui
A well-loved beauty content creator, Kris Lumagui is known for her detailed skincare and makeup reviews. With 646K YouTube subscribers and 114.9K TikTok followers, Kris provides honest opinions on beauty products and shares her tried-and-tested beauty routines. Her 500K Instagram followers appreciate her dedication to helping her audience find the best products for their needs.
Kris focuses on honest beauty education and in-depth reviews. Her “Top 10 Holy Grail Beauty Products” video has helped countless viewers make smart beauty investments, making her a trusted voice in the beauty community.
Letisha Velasco
@letishavelasco
A known beauty influencer, Letisha Velasco is making waves with her stunning makeup transformations and honest beauty reviews. With 3.4 million YouTube subscribers and 1.3 million TikTok followers, Letisha offers step-by-step tutorials on achieving both everyday and high-fashion looks.
Centering on inclusivity and bold beauty trends, her “Ultimate Morena Makeup Guide” has empowered Filipinas to embrace their natural beauty. Letisha’s expertise in diverse makeup techniques makes her a valuable influencer for Filipina beauties.
Toni Sia
@tonisia
A lifestyle and beauty vlogger, Toni Sia is known for her stylish aesthetic and chic makeup looks.
She shares beauty tips and fashion inspiration to her 755K YouTube subscribers and 333.8K TikTok followers. While her content revolves around sophistication and trendsetting, she remains well-loved by makeup enthusiasts of all demographics. Her “Everyday Chic Makeup Look” tutorial is a go-to for young professionals who want effortless beauty..
Enhance your campaign strategy like a unique makeup look
These Filipino beauty vloggers are experts in producing engaging and authentic digital content for the beauty industry. More than providing tutorials and reviews, they shape beauty trends and set new standards for digital engagement.
If you’re a brand looking to make an impact in the beauty industry, you can achieve the same success by partnering with a PR agency in the Philippines. The right marketing strategy can help you connect with beauty influencers, build strong collaborations, and create campaigns that truly resonate with your audience.
Don’t let your brand go unnoticed – work with experts who can position you for success in the ever-growing beauty industry. Contact us today to craft the best strategy for your brand!
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
