Vlogging has become influential in the digital landscape. With platforms like YouTube, TikTok, and Instagram, more and more businesses are looking into vlogs (and vloggers) to boost their brand visibility, engage with audiences, and create a personal connection with their consumers.
But is vlogging a good fit for your brand?
This article will explore how you can determine if vlogging is the right business strategy for you, and how to integrate it into your marketing plan if it is!
Read on.
Why Vlogging Matters for Businesses
Vlogging is defined as the act of making and sharing video content online with the intent to inform, persuade, or connect. Good videos do all of that.
Other reasons why vlogging is effective for brand marketing include:
Online Visibility
Videos let your business reach audiences and have them share content organically, increasing your exposure.
- Engagement and Reach
Videos have proven to be one of the most engaging forms of media. Social media videos generate 12 times more shares than text and images combined.
Videos can help boost your rankings in search results. Google’s algorithm favors video content mainly because videos directly answer the questions people look for.
Furthermore, 41% of marketing experts report a high ROI with videos. 66% of video marketers found videos to have the highest ROI of all media forms.
Connecting with Consumers
Vlogging allows businesses to show the human side of their brand by:
- Building Trust and Authority
Videos give the perception of reliability. Consumers trust videos more because they perceive videos to be expensive and time-consuming to make, so they’re more invested in a video’s authority.
This still holds in 2025: 78% of consumers prefer to learn about new products through short videos.
Not to mention, video formats are easier and faster to consume. Viewers also retain 96% of information from videos compared to 10% with text, on average.
- Providing Relatability and Authenticity
A 2019 study published at the University of Southern California found that social media marketing in the Philippines was relational. Being authentic was crucial to Filipino consumers.
Authenticity is key in an interview or an influencer trying your product. People are more likely to engage with brands that seem genuine and relatable.
How to Know If Vlogging Will Be Effective for Your Business
Vlogging isn’t right for every business. It’s best to evaluate whether vlogging will suit your brand, audience, and goals.
Ask yourself the following questions:
1. Does Your Target Audience Consume Video Content?
Is your target audience active on platforms like YouTube, TikTok, or Instagram, where video content thrives?
Vlogging could be an effective way to connect with them. The Philippines is one of the leading countries for video consumption. Be it for a foreign traveler appreciating the local culture, married people sharing their love life, or locals looking to give audiences a glimpse of their lives, platforms like YouTube and TikTok are widely used by 78% of the Filipino population.
2. Can You Create Consistent and High-Quality Video Content?
If you decide to pursue vlogging, your business should consistently produce regular videos that align with your brand message.
Does your team have the capacity to create high-quality video content regularly? How often can you post in a day/week/month?
From there, you’ll need to plan for video production: scriptwriting, filming, editing, and promotion.
If producing videos is something you can manage in-house, then vlogging could be viable for you. If not, you can always turn to digital marketing and PR agencies to help you out.
3. What Is Your Brand’s Personality?
Businesses in beauty, food, fashion, and travel often succeed with vlogs because vlogging works best for brands with a relatable, approachable brand personality. If your business has a youthful, friendly, and casual brand, videos can help amplify this. It also helps if your industry thrives on visual representation. For instance, if you have physical products to showcase, videos can help.
However, if your business is more formal (such as professional firms in finance or law), vlogging might be challenging but not impossible. Vlogging can work if you adapt approachable videos (easy-to-follow how-tos, opinion videos, podcast snippets, etc.) to your branding.
4. Do You Have Clear Business Objectives for Vlogging?
Making videos is easy enough, but can you effectively use them to amplify your brand? Your business needs clear objectives for vlogging to work best for you. Say, are you looking to increase brand awareness, drive website traffic, or generate leads?
Vlogging can effectively achieve these goals, but you need a clear strategy that details how videos fit into that strategy.
5. Can You Maintain Engagement?
You need to engage with your audience after you’ve made your videos, too.
Be prepared to reply to comments, engage in online conversations, and potentially collaborate with influencers or other brands.
Pro tip: Listen to your audience! Reply to stand-out comments, especially those inquisitive in nature, with video explainers! The comments section is a gold mine of content ideas.
Best Practices for Successful Vlogging
If you’ve made it this far and are sure that vlogging could be successful for your business, here are some best practices to help you get started:
1. Create Valuable Content
Your videos need to provide value.
Showcase your products, offer tutorials, and share industry insights. Your content should address your audience’s interests, questions, or pain points.
2. Optimize for SEO
To get the most out of your vlogs, use relevant keywords in your video title, description, and tags to help your content rank higher in search results.
3. Keep Videos Short and Engaging
In today’s fast-paced world, attention spans are short. It takes 3-6 seconds to capture someone’s attention, so keep your videos concise and to the point.
Use compelling visuals, a strong hook, and a clear call to action to keep viewers engaged.
4. Be Authentic
Again, authenticity is key.
Audiences can tell when content feels inauthentic or overly scripted. Be genuine, show behind-the-scenes footage, and let your brand’s personality shine.
5. Promote Your Vlogs
Once your videos are live, promote them across your social media channels, website, and email newsletters. Cross-posting on different platforms can help reach a wider audience and drive more traffic to your videos.
A Public Relations and Digital Marketing Agency Can Help
Successfully vlogging for your business can be daunting, even through the best practices.
By working with an experienced public relations and digital marketing agency, you can:
- Craft a comprehensive vlogging strategy,
- Create high-quality content,
- Manage engagement with your audience,
- Research strategies (keywords, hashtags, etc.) for SEO and social media algorithms, and
- Manage campaigns effectively
Many businesses have worked with agencies to achieve (and go beyond) business goals and exceed the return on investment. And there’s no harm in asking for help.
Vlogging for You!
Vlogging can effectively help to build brand awareness, connect with customers, and gain engagement. However, it’s not the right fit for every business. Carefully evaluate your target audience, resources, and brand personality before considering if vlogging is the right choice for you.
If you’re ready but need expert help, we’re happy to help. Partner with us! With 20 years of experience across several industries, we can help discover if vlogging can work and what to do next.
Kriztin Cruz is a recruitment and digital marketing professional, freelance writer, hobbyist painter, and frustrated sociologist–with too many things to want and too little time to spare. She graduated with a Psychology degree in 2019 at De La Salle – College of Saint Benilde Antipolo. When she’s not drafting a corporate letter or working on anything digital marketing, you can find her doing the following, but not in this order: reading a good book, scavenging for a good book, sketching, painting, journaling, junk journaling, obsessing over an obscure Czechoslovakian surrealist film (or anything by Miyazaki or Del Toro), cooking, finding a cafe to relax in, and creating new things while a nice documentary plays in the background.
