Aboitiz Land celebrated its 30th anniversary by commemorating three decades of innovation and community-building at “Thriving at 30: Aboitiz Land Unveils New Projects and Expands International Sales.” The event showcased the launch of new developments such as Amber, a mid-rise condominium at The Strides at LIMA in Batangas, and the nature-centric Foressa Mountain Town in Cebu. Aboitiz Land also expanded internationally with engagements in Europe and the USA, including investor forums to attract Filipino expatriates. The company’s social responsibility initiatives like Project Rake and participation in Brigada Eskwela highlighted its dedication to environmental conservation and educational support.
NGP Integrated Marketing Communications played a crucial role in promoting Aboitiz Land’s milestone. Spotlighting the company’s achievements in consistent press releases seeded to major broadsheets helped to effectively communicate its strategic vision, new launches, and commitment to sustainability. The partnership enhanced public engagement and visibility for the brand as it continues its mission to enrich Filipino lives through thoughtfully designed, tech-driven communities.
Read more about the unveiling here
Aboitiz Land marks its year-long 30th anniversary campaign from June 2024 to June 2025 with new project launches, international deployments, and corporate social responsibility initiatives.
Celebrating 30 years of innovation and excellence, Aboitiz Land is poised to introduce a series of new amenities and features across its properties, enhancing the living experience for residents. Over three decades, Aboitiz Land has established itself as a pioneering developer, continually committed to social responsibility and nation-building. This milestone reflects the company’s unwavering vision of innovating to lead Filipinos home. The upcoming launches symbolize a significant achievement in their journey, reinforcing Aboitiz Land’s legacy of creating a brighter, more prosperous future for the company and, most importantly, for the communities they serve.
Exciting new launches from Batangas to Cebu
The Strides at LIMA is a mid-rise condominium development located in LIMA Estate, Lipa, Batangas. The development features three mid-rise buildings: Slate, which was launched first in 2023, will be followed by Amber in 2024, and then Cider.
One of the highlights this 2024 is the launch of Amber, the second tower at The Strides at LIMA. Aboitiz Land is launching the second building ahead of schedule due to the tremendous market reception of the first building, Slate. The Strides at LIMA, located within the LIMA Estate in Lipa, Batangas, is a mid-rise condominium development ideal for investors seeking opportunities in a thriving business district while enjoying the serene environment of Southern communities. Positioned in the Aboitiz-owned LIMA Estate, known for its smart integration of industrial, commercial, and residential components, The Strides at LIMA offers a seamless blend of work and leisure. Situated in the progressive CALABA area, it benefits from robust infrastructure, ensuring convenient access from Metro Manila, approximately a 40-minute drive from Alabang. Amber offers enhanced condominium living with extensive amenities and panoramic views of mountains and cityscapes. It boasts an elegant design and a wide range of facilities, including a gym, function hall, co-working spaces, pool, and rooftop garden, all easily accessible. With nine stories and spacious units up to 2 bedrooms, Amber caters to those who prioritize comfort, sophistication, and a vibrant lifestyle. It also emphasizes sustainability by adhering to EDGE standards, promoting resource-efficient design for water and energy conservation across the community.
Another important milestone of the anniversary celebrations is a partnership with Asmara Group for the development of Foressa Mountain Town in Balamban, Cebu. Nestled within West Cebu Estate is the Foressa Mountain Town, a prime investment that offers easy access to nature as its star amenity. This 257-hectare development features lush landscapes, with over 800 species of trees, and 600,000 sqm of protected riverside areas, encouraging residents to immerse themselves in nature. The property includes scenic bike and hike trails and various phases of development offering 19 hectares of lots ranging from 399 sqm to 2,040 sqm. The town also boasts modern, spacious amenities that promote a healthy and active lifestyle. Residents benefit from the tranquility of nature while being close to commercial and retail establishments.
International deployments
Aboitiz Land’s international presence will also be felt as it participates in key events in Italy and the USA. Until July 15, Aboitiz Land’s property specialists will be deployed in Italy.
From June 29 to June 30, 2024, the company had a booth at the Sandiwa Fiesta Europa in Milan, celebrating Philippine Independence with the Filipino community. Additionally, on July 6, 2024, an Investors’ Forum will be held at the Doria Grand Hotel, featuring guest speaker Edric Mendoza, who will share strategies for achieving financial success through real estate. The forum will offer exclusive promo terms and discounts, along with the opportunity for one-on-one consultations with Mendoza.
This month, Aboitiz Land will also be heading to London for the London Barrio Fiesta on July 21 and Investors Forum on July 27, then proceed to the USA for further international engagements, details of which will be announced soon.
Corporate social responsibility initiatives
Aboitiz Land continues to demonstrate its commitment to environmental sustainability and community support through various CSR initiatives.
Project Rake, launched on June 27, focuses on environmental cleanup at Seafront Residences in partnership with the Aboitiz Foundation, the Municipality of San Juan, Batangas, and the Municipal Environment and Natural Resources Office (MENRO). This initiative aims to promote environmental conservation efforts, including pawikan conservation, by providing a more efficient method for neighboring communities to keep the beach clean.
Continuously innovating ways of living, Aboitiz Land is actively participating in the Brigada Eskwela program this July. The company will engage in a series of activities across various elementary schools in Cebu, Pampanga, Nueva Ecija, and Batangas. These activities include the distribution of school supplies and basic computer training for teachers, reflecting Aboitiz Land’s commitment to enhancing educational resources and supporting local communities. By integrating innovative approaches and technology into education, Aboitiz Land aims to foster a forward-thinking environment that benefits both students and teachers.
Reflecting on three decades of growth and innovation
Since its inception in 1994 with the launch of North Town Homes in Cebu, Aboitiz Land has established itself as the premium homegrown developer in Cebu, responsible for crafting the region’s most exclusive residential developments. Over the years, the company has expanded its portfolio with successful projects such as Briza, Mahogany Grove, Pristina North, and The Persimmon, among others. Its strategic expansion into Luzon includes notable developments like Seafront Residences, The Villages at Lipa, and Ajoya communities in Pampanga, Tarlac and Nueva Ecija.
Aboitiz Land’s journey, marked by resilience and adaptability, highlights its commitment to addressing the unique needs of the Filipino market. Innovations like OneVecino during the COVID-19 pandemic enhanced customer engagement, aligning with the goal of finding innovative ways to lead Filipinos home. Their Vecino App, virtual tours, and responsive website enhance customer experience. Partnering with mortgage brokers facilitates accessible home loans. Post-sale, omnichannel support and self-service tools like the Vecino Support Hub ensure customer satisfaction and feedback integration. Beyond digital innovation, Aboitiz Land employs advanced construction technologies like Danish precast and Japanese precast concrete panel systems for durability, insulation, and disaster resilience. They also invest in cloud-based mapping, 3D modeling, and smart block systems to streamline construction processes. As part of the Aboitiz group’s tech-driven strategy, they leverage data science and AI through initiatives like Parlay, a data exchange platform fostering synergy across diverse industries.
“Aboitiz Land expands strategically from Cebu to Luzon with flagship projects like Seafront Residences and The Villages at Lipa, reflecting our commitment to innovative home solutions. Each project is tailored to diverse needs, aiming to create enduring value and enhance lives. We are dedicated to revolutionizing the housing market, building vibrant communities, and setting new standards in quality living, ensuring a legacy of thriving, proud homeowners,” said David Rafael, CEO, Aboitiz Land.
Harmony Adiao-Carrillo is the editorial lead of NGP-IMC.
