Collagen users, rejoice! You can now stock up on your SKJN Collagen Microtablets in at…
NGP at 27 Years: As Passionate As Day One
2024 marks the 27th year of NGP IMC. It is not considered a milestone anniversary…
NGP HOW-TO #2: 4 Tips for Compelling Digital PR Call-to-Action
Now that you’ve learned some content planning best practices, we should admit: we left out…
NGP HOW-TO #1: The 5 Best Content Planning Practices for Digital Marketing
Here’s the truth: If you want to create a positive impact as a business, you…
3 Ways to Maximize B2B Digital Influencer Marketing
What is B2B influencer marketing? Digital Influencer marketing is a strategy where a company leverages…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that,…
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What does it mean to go viral, and what is the secret to going viral…
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I have a very unlikely example for advocacy in Public Relations and digital marketing. It…
The 3 Types of Media to Publicize Your Business
When content competition is rife and businesses are building strategies on how to produce valuable…