The digital world is fast-evolving. In the Philippines, influencers are one of the keys to…
Understanding Nano, Micro, and Macro Influencers: How to Leverage Each for Marketing Success
Influencer marketing is one of today’s most effective campaign strategies. A 2023 Rakuten survey found…
Best Times to Post on TikTok (2025): Maximizing Engagement
As a business entrepreneur, success requires knowing how social media works. It is key to…
Mobile Optimization for Online Brand Presence
Have you heard of mobile optimization? It is the process of enhancing a website’s design,…
Social Media Advertising: Drive More Brand Growth
This blog is an expansion and update to our previous piece about how to use…
Crafting a Social Media Strategy That Reflects Your Brand’s Values
In today’s digital landscape, a strong social media presence is vital. Any business seeking to…
Email Marketing Strategies for Success
We’ll get right to the point: NGP-IMC offers email direct marketing (EDM) services for your…
Personalized Marketing and AI: A Primer for Businesses
In an era where consumers are inundated with countless marketing messages daily, personalized marketing has…
Focus Areas of Digital Marketing: What You Need to Know
While many people are familiar with digital marketing, not everyone understands the fundamentals. Knowing the…
4 Steps for Organic Engagement Growth on Social Media
The digital landscape has become more saturated with an overwhelming amount of marketing and advertising…