As a business entrepreneur, success requires knowing how social media works. It is key to engaging your target audience.
According to Statista, there were 49.09 million recorded users of TikTok in the Philippines—that’s 41% of the population who engaged with the platform at least once!
If you are a business and want a slice of attention from those millions, read on. This article will explore the best times to post on TikTok for a Filipino audience. We’ll consider local trends, peak usage times, and Filipino users’ unique behavior.
Why timing matters on TikTok
With millions of daily video uploads, marketing on TikTok needs more than creativity. To succeed, it requires strategic timing. The right moment to post can make all the difference in how your content performs. Some key factors influencing optimal post times include:
- Audience demographics: Knowing the target audience’s age and interests helps find the best times to post. In the Philippines, nearly 70% of Filipinos aged 16 to 64 use it as their main social media platform.
- User behavior: Filipinos are online during lunch breaks, evenings, and weekends.
- Content preference: Filipinos prefer funny, relatable social media content. They help people connect, cope with life’s challenges, and express their identity.
Let’s now find the best days and times to post on TikTok for the Philippine market.
Best times to post on TikTok in the Philippines
Studies show user engagement varies by the day. Certain times on weekdays and weekends generate higher interaction. Here’s a general breakdown of these peak times in the Philippine context:
- Weekdays: 7:00 AM, 11:00 AM – 1:00 PM, and 5:00 PM – 7:00 PM
- Weekends: 10:00 AM – 2:00 PM
During weekdays, users engage with TikTok during their downtime. In the morning, many check TikTok while eating breakfast or commuting. Then, at lunch breaks, activity spikes. Users unwind and catch up on content, taking a short break from their stressful work. Finally, engagement peaks again from 5:00 PM to 7:00 PM. People are unwinding after work or school and looking for entertainment.
On weekends, the best time to post on TikTok is from mid-morning to mid-afternoon. During these hours, users tend to have more free time and are more likely to engage with content.
Building a consistent posting schedule
A consistent posting schedule on TikTok is key. It boosts your visibility and engagement on the platform. Regular posting improves your chances of appearing on the For You Page. A consistent, well-timed schedule helps you connect with followers at peak hours. This increases the chances that people will discover and share your content.
At NGP, we’re big believers in posting more to gather more data, versus posting one perfect reel every so often and failing in the consistency department. The more we put out there, the more we can refine our strategies. Contact us about it!
Tailoring content to resonate with the Philippine audience
For a localized TikTok strategy to work, brands should adopt trends that reflect Filipino culture.
TikTok users in the Philippines like interactive content that:
- Reflects Filipino values, such as humor and family.
- Incorporates popular local music, slang, and trends.
- Showcases relatable, everyday experiences.
- Highlights Filipino creativity and ingenuity.
How a public relations agency can help
A PR agency is one key to brand success on TikTok. They use their skills in media strategy, audience engagement, and messaging.
A good PR agency partner can assist with TikTok content through:
1. Developing a tailored content strategy
A PR agency uses data to craft strategies for the Filipino audience, typically aligning with its interests and cultural trends. They can also help you create the most optimal posting schedule–what to post when for best results.
2. Creating engaging and authentic content
A key strength of PR agencies is staying up to date with the latest trends and cultural moments. They can help brands join TikTok challenges, memes, and viral trends. This will feel organic and true to the brand, and help boost your engagement.
3. Collaborating with influencers
PR agencies know that influencers are the future. In the country, their “power” can’t be dismissed just yet. Well-connected agencies who have a good working relationship with influencers help brands like yours find the right partnership aligned with your values and goals. This includes both top-tier celebrities and micro-influencers.
4. Reputation management
TikTok is a very interactive platform. Brands can get rapid feedback, both good and bad. PR agencies track comments and engage with users to protect and boost your brand’s reputation even during a crisis.
5. Measuring and analyzing success
PR agencies provide detailed performance metrics to track the effectiveness of TikTok campaigns. They analyze metrics like views, engagement, growth, and shares to gauge success. Based on these insights, they can adjust content strategies to improve future campaigns.
The power of strategic PR collaboration
In today’s fast-paced digital world, TikTok is a top platform for brands to connect with their audience, especially in the Philippines.
This is where the power of strategic PR collaboration comes in. Brands can partner with a public relations agency to tailor their TikTok strategy. This will help them reach their target audience. Choosing the right PR agency is vital. It ensures your content reaches the right people at the right time and in a powerful way.
Amy Ruth Valenzuela is a graduate of Far Eastern University, where she earned a Bachelor of Arts in Communication. With a strong passion for communications and media relations, Ruth has developed a diverse skill set that includes journalism, scriptwriting, events and production management, risk management, social media marketing, and layout and graphic design. Her experience in these areas has shaped her approach to storytelling and content creation, driving a commitment to excellence in every project. Ruth is dedicated to leveraging her expertise to create impactful narratives and foster meaningful connections in the industry.