According to experienced career services professional Jennifer Herrity’s article on Indeed, it has gotten harder…
5 Best Digital PR Practices in 2023
In their latest social media trend report, Ogilvy predicts that organic and earned marketing efforts…
Corporate Public Relations Best Practices
Keeping a positive company image can be a bumpy ride for some corporations, while others…
Shared Value and Corporate Public Relations
Climate change. Natural and man-made disasters. Political unrest. A global pandemic. Yet despite all that,…
Why is Advocacy the Future of Public Relations?
I have a very unlikely example for advocacy in Public Relations and digital marketing. It…
Public Relations in the Age of Participation
You’ve heard of the age of likes and shares, the age of memes, the age…
SEO and Digital PR: How Do They Work Together?
Businesses are continuously evolving, and so are the strategies used for promoting their products and…
Digital PR in the New Normal
Innovation is one of the keys that helps businesses in different industries thrive. With the…
How To Use Integrated Marketing Communications Agencies To Stand Out
Most brands today just push for advertising and marketing gimmicks to promote their brand not…
What Are You Made Of?
Many people think marketing is a skill or knowledge held by a select few. The…