Cemex, a leading cement manufacturer in the country, has significantly contributed to sustainability by transforming waste into value. In 2023, Cemex’s Solid and Apo cement plants repurposed nearly 0.7 million tons of waste and substituted 30% of fossil fuels with alternative fuels in its kilns, reducing CO2 emissions equivalent to over 17,000 cars. By 2030, Cemex aims to increase waste management by over 50%. The launch of Regenera, a waste management initiative, helped local governments and organizations, including Manila Water, to divert waste sustainably, demonstrating Cemex’s leadership in the circular economy and climate action.
As a partner, NGP Integrated Marketing Communications is driving awareness by effectively communicating Cemex’s sustainability goals and innovations. By promoting Regenera and Cemex’s efforts in co-processing, NGP-IMC helped enhance the campaign’s visibility and impact on both public and corporate sectors, advancing the shift toward a more sustainable future.
Read more about these initiatives here:
- https://business.inquirer.net/447542/cemex-drives-significant-impact-in-circular-economy
- https://malaya.com.ph/supplements/environment/cemex-drives-significant-impact-in-circular-economy/
- https://www.philstar.com/business/2023/07/02/2277964/cemex-teams-lgus-sustainable-waste-management
- https://manilastandard.net/spotlight/314325445/cemex-philippines-reaches-milestone-in-co2-reduction.html
Let’s amplify your advocacies with personalized, purposeful, and effective PR. Contact NGP-IMC and let’s Connect Your Story.
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
