The Buy Local, Build Lokal campaign, spearheaded by the Cement Manufacturers Association of the Philippines (CEMAP) and Eagle Cement Corporation in partnership with the Department of Trade and Industry (DTI), is designed to support the Philippine cement industry amid challenges from increased foreign imports and market disruptions. The campaign’s goal is to encourage both consumers and developers to prioritize locally produced cement, fostering industry growth, protecting jobs, and reducing dependence on imports. By advocating for local procurement, the campaign aims to strengthen domestic cement manufacturing and boost economic resilience. CEMEX is a staunch supporter of this campaign.
As a partner of the campaign and CEMEX’s PR agency of choice, NGP Integrated Marketing Communications promoted the Buy Local, Build Lokal initiative by raising awareness of the importance of the local cement industry through relevant press releases. We also emphasized sustainability, job retention, and the economic benefits of using Philippine-made materials. Through clear messaging, NGP-IMC assisted in aligning public and private stakeholders, reinforcing the industry’s contributions to GDP, job creation, and environmental stewardship, and paving the way for sustained industry growth amidst competitive pressures.
Read more about this initiative here: https://www.sunstar.com.ph/cebu/producers-appeal-patronize-local-cement
Learn more about the ways we can bolster attention for your initiatives, or express support for campaigns and advocacies that your organization backs, by contacting us today.
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
