The 1st Philippine Cervical Cancer Elimination Summit, led by MSD in the Philippines, spotlighted the urgent need to address the rising incidence of cervical cancer in the country. Violinist John Lesaca, a lymphoplasmacytic lymphoma patient himself, delivered an emotional and inspiring speech, underscoring the importance of hope, awareness, and action in the fight against cancer. The summit also revealed concerning statistics, such as only 4% of girls in the Philippines receiving the first dose of the HPV vaccine, despite cervical cancer being one of the most preventable forms of the disease.
NGP Integrated Marketing Communications helped amplify the summit’s advocacy, ensuring the event’s message reached key audiences effectively. Our expertise in crafting impactful campaigns elevated awareness about important issues like increased access to HPV vaccination and cervical cancer prevention, fostering collaboration among attendees and sparking renewed urgency in addressing the healthcare crisis.
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Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
