The Pros and Cons of Exclusively Using Facebook for Brand Marketing and Growth

Facebook is still one of the most powerful digital platforms for the right audience.

Here in the Philippines, Facebook remains one of the top social media platforms (2024), seeing over 80 million users in the country.

So you can imagine how inundated the platform has become with various marketing efforts. Many businesses use Facebook to build brand awareness, drive sales, and connect with their audience, and it can be tempting to just focus on a platform that rakes in millions of users daily. However, relying solely on Facebook for marketing comes with benefits and risks.

In this article, we will look at the pros and cons of using only Facebook for your brand growth. We’ll also show how using multiple channels, with help from a PR and digital marketing agency, can bring long-term success.

Advantages of Relying Solely on Facebook for Brand Marketing

1. Streamlined, Large User Base

Facebook has a huge number of users in the Philippines, making it perfect for reaching potential customers and building awareness. Businesses can easily target their audience here even if they use this platform alone.

2. Affordable Advertising

Facebook Ads are budget-friendly and allow businesses to target specific groups. You can set your own budget and track how well your ads are doing. Focusing on just one ad platform reduces overwhelm, too.

A small online shop in Quezon City, for instance, can spend just PHP 500 daily on Facebook ads and still reach a large number of people, avoiding traditionally expensive advertising. The key is to A/B test and define your intended audience.

3. Easy Engagement

Facebook makes it easy for businesses to communicate with customers through comments, messages, and live videos, building stronger relationships. The platform offers several different ways to engage with audiences so businesses—especially start-ups—can focus on community building within just one place.

4. Good User-Generated Content and Word-of-Mouth Marketing

Happy customers can share their experiences, write reviews, and recommend products, which helps spread the word on Facebook alone and see thousands to millions of views. Your brand can also partner with popular content creators to create UGC and amplify your reach.

A café in Cebu can encourage customers to post photos and tag their Facebook page for more visibility. They can also partner with influencers popular in the area to talk about it.

5. Analytics and Performance Tracking

Facebook—specifically Meta’s Business Suite—offers detailed insights into how well ads and posts perform, making it easier for businesses to adjust their marketing strategies according to the data.

6. SEO Benefits

When you type in a business or establishment name in any search engine’s search bar, one of the first few results is guaranteed to be their owned social media platforms. For Philippine businesses, Facebook will likely be part of the top 3 results. This platform has a way of contributing to your business’s visibility within search, too.

Disadvantages of Relying Solely on Facebook for Marketing

1. Algorithm Changes Affect Organic Reach

Facebook often updates its algorithm, which can reduce organic reach for business pages. Brands might struggle to reach their audience without paying for ads.

Have you thought recently about brands that made noise and garnered significant reach during launch day but failed to sustain that surge in attention in the succeeding months? Some organizations may find it hard to reach even a small portion of their followers without boosting posts through ads.

2. Intense Competition

With so many businesses using Facebook ads, it can be hard to stand out. Increased competition for ad space means higher costs to get prime placement without bigger budgets. This is why premium strategies are so important in the Facebook advertising space.

3. Limited Control Over Facebook Policies

Businesses that rely solely on Facebook are vulnerable to sudden policy changes, restrictions, or even account suspensions.

Several local businesses have had their content and accounts flagged, frozen, or even suspended due to sudden changes in policies. Make sure to stay on top of them to avoid your content being taken down.

4. Dependence on a Single Platform

Using only Facebook means missing out on other valuable marketing opportunities like Instagram, YouTube, TikTok, email marketing, and advanced SEO. As we mentioned in #3, your Facebook account—which may be your only digital presence—could be taken down at any moment. It may even be tricky getting it back. 

5. Analytics and Performance Bias

Even with Meta’s detailed ad insights that can help you adjust your marketing strategies, looking only at that data set can severely limit your strategy’s potential. You need a diversified set of data to make better-informed decisions to propel your business forward.

Your Platform, Your Success

As the saying goes, don’t put all of your eggs in one basket. Learn to diversify your content beyond Facebook. 

Spreading marketing efforts across different platforms provides stability and broader reach. What’s more, using Facebook alongside other channels can only serve to boost your visibility, engagement, and long-term growth.

So our last piece of advice is this: if you’re starting out, start strong with Facebook. If you’re looking to grow, don’t be afraid of looking outside Facebook and replicating your winning strategies on other platforms.

Make the most of the advantages, and avoid many of the disadvantages, by partnering with a trusted PR and digital marketing agency like NGP IMC. We can navigate policy changes, keep your social media presence secure, ensure visibility with engaging content, promote searchability with SEO and UGC, and more—while sticking to the strategy and plan we helped you formulate from the get-go.

Contact us and let’s bring success to your multi-platform campaigns.