Since its launch in 2016, TikTok has become one of the most popular platforms for digital marketing, influencing culture and digital marketing.
The platform thrives in the Philippines. Aside from entertainment, Filipinos also use TikTok to discover products, engage with brands, talk to celebrities, and even shop!
If you’re a business owner looking to increase your TikTok views in 2025, this guide offers the basics. We’ll discuss why TikTok views matter and share the best practices, tips, and techniques to help your business get more views on TikTok in 2025.
Why Do TikTok Views Matter?
Views are a gateway to business growth on TikTok. They equal visibility, reach, and the potential to convert viewers into loyal customers.
Here’s why they matter:
- Increased reach – The more views your content gets, the more people know your brand.
- Better algorithm performance – TikTok’s “For You Page” (FYP) rewards content that gets more views quickly. If you play your cards right, this could be your content.
- Higher engagement opportunities – More views lead to more likes, comments, and shares.
- Potential to go viral – Every view is a chance to enter a customer’s FYP—and go viral!
- Conversions and sales – TikTok’s integration with e-commerce and linkouts makes it a prime channel for sales.
Whether you’re a fashion startup, food business, or tech provider in the Philippines, TikTok views can directly impact your brand and, in turn, your business.
1. Know Your Audience—and Localize
By and large, TikTok’s audience in the Philippines includes (but isn’t limited to) Gen Z and millennials. More young professionals and parents are joining them, too. To them, well-made TikTok videos are those that are relatable, entertaining, and informative.
Emphasis on relatable! To appeal to the vibrant local audience, you have to tap into local culture. Localization is essential.
For example, a local skincare brand can publish TikToks called “How to survive Manila’s traffic and still look fresh” or “Budget skincare hacks para sa mga kuripot.” Yes, use local language, too! The more relatable, the better.
Pro Tip:
Use Taglish (Tagalog-English) and local pop culture references. This helps your content resonate more with young Filipino viewers.
2. Use Trending Sounds and Challenges—But Make Them Your Own
TikTok is all about trends.
Check what’s viral—a new song, dance challenge, or meme—and adapt it to your brand.
For example:
- The staff of a coffee shop in Cubao can join a trending dance challenge to entice customers to check them out
- A real estate brand in BGC can use trending audio to show the “Expectation vs. Reality” of house hunting
- Logistics companies can break delivery concepts down to layman’s terms to appeal to a wider B2B and B2C audience
Best Practices:
- Use trending sounds within 5-7 days of their peak popularity, and use them wisely.
- Because TikTok prioritizes quality, carefully edit the sound to match your video’s timing.
- You can also put your own interpretative twist on a song’s lyrics.
3. Hook Viewers in the First 3 Seconds
TikTok is fast-paced. Within 3 seconds, someone decides whether to watch or scroll past your video.
Videos between 21 to 34 seconds work best, but you can always go shorter or longer depending on your content. You can also get more views, and a longer watch time, by:
- Using a visual hook (something unusual, funny, dramatic, and ultimately relatable to Filipinos).
- Starting your video with a question or a bold statement.
- You can even use a curiosity-piquing thumbnail!
4. Use Captions, Text Overlays, and Keywords
TikTok is becoming a searchable platform. In 2025, users now use the app to search for reviews, tutorials, or brand recommendations. This is why captions and hashtags are more important than ever!
Tips:
- Include relevant keywords in your captions. Example: “Best ramen in Makati”
- Add text overlays to your videos with search-friendly terms.
- Use #hashtags that describe both the content and your target market (ex. #SupportLocalPH #TikTokMarketingPH).
5. Optimize Your Posting Time
When you post matters.
Based on general trends in the Philippines, the best posting times are:
- Monday: 8 AM & 10 PM
- Tuesday: 4 AM & 9 AM
- Wednesday and Thursday: 7 AM & 11 PM
- Friday: 1 PM & 3 PM
- Weekends: 11 AM & 8 PM
In 2025, peak engagement days are usually Mondays, Wednesdays, and Saturdays.
However, this isn’t always the case: your analytics will give you a clearer picture. Use TikTok’s Business Suite to check when your specific audience is most active.
6. Engage Back and Build Community
TikTok rewards engagement.
If people comment on your video, reply! If someone tags your brand, reshare. This boosts your content’s visibility and encourages more people to interact with your brand.
Use features like:
- Duet – Collaborate with influencers or customers.
- Stitch – React to trending videos in your niche.
- Live – Go live and engage with your audience in real time.
- Video replies to comments – The best way to reach people in the comments, too!
7. Collaborate with Creators and Influencers
Working with TikTok creators helps you tap into their follower base. In making your TikTok campaign shine, choose top influencers and creators who:
- Align with your brand values.
- Speak your audience’s language.
- Have a consistent engagement, not just high follower counts.
Example:
A local clothing brand can collaborate with a Gen Z fashion creator who styles their pieces in a video called “OOTDs for the rainy season in BGC.”
8. Use TikTok Ads Strategically
Organic growth is terrific! But pairing it with paid ads can supercharge your views. Start with a small budget and scale based on performance.
Here are some types of TikTok Ads you can try:
- In-Feed Ads – Appears in the For You Page
- Brand Takeover Ads – A short, unskippable ad
- Branded Effects – A virtual simulation in TikTok (a filter, using TikTok Shop with extra effects, etc.). PureGold Philippines used Branded Effects to create a custom frame for their #CHRISTMASayaSaPUREGOLD campaign.
9. Track, Analyze, and Adjust
Use TikTok’s analytics dashboard to review:
- Average watch time
- Completion rates
- Shares, comments, and saves
Then adjust based on what works. Does your audience love humor, or do they prefer quick how-tos? Both? The more you know, the better you can plan.
10. Work with Experts to Fast-Track Results
If you’re running a business (juggling product, operations, and sales), crafting a consistent and high-performing TikTok strategy can feel overwhelming. It doesn’t help that not all views turn into customers.
A reliable public relations and digital marketing agency can take the bulk of what’s confusing and map out an action plan for you– a campaign or a full-blown marketing takeover.
They don’t just help you go viral—they help you grow your business.
Wrapping Up The TikTok Funnel
In 2025, getting more views on TikTok is more than a numbers game. It’s about increasing awareness, and driving action. By understanding your audience, taking advantage of trends, and creating compelling content, TikTok can help you position your brand for success.
Want to use TikTok to impact your business? NGP-IMC is one link away!
With two and a half decades of strong media experience, NGP-IMC can help build a content strategy aligned with your brand, partner you with the right creators, monitor trends, and turn views into customers.
Kriztin Cruz is a recruitment and digital marketing professional, freelance writer, hobbyist painter, and frustrated sociologist–with too many things to want and too little time to spare. She graduated with a Psychology degree in 2019 at De La Salle – College of Saint Benilde Antipolo. When she’s not drafting a corporate letter or working on anything digital marketing, you can find her doing the following, but not in this order: reading a good book, scavenging for a good book, sketching, painting, journaling, junk journaling, obsessing over an obscure Czechoslovakian surrealist film (or anything by Miyazaki or Del Toro), cooking, finding a cafe to relax in, and creating new things while a nice documentary plays in the background.
