MSD Philippines and Ayala Healthcare Holdings’ Healthway Medical Network (HMN) have partnered to revolutionize cancer care in the Philippines. Through a memorandum of agreement signed at the new Healthway Cancer Care Hospital, the collaboration aims to improve access, affordability, and quality of cancer care services. Key initiatives include advancing patient financing options, promoting HPV vaccination for cervical cancer prevention, enhancing healthcare professionals’ capabilities, and supporting government health promotion efforts. With cancer ranking among the top three causes of death in the country, this partnership is a significant step toward reducing the disease’s burden on Filipino patients and their families.
NGP Integrated Marketing Communications was pivotal in amplifying the campaign’s reach and impact. By effectively highlighting the collaboration’s focus on patient-centric, end-to-end care and holistic cancer treatment, NGP-IMC helped convey the campaign’s promise of providing affordable, high-quality healthcare. These efforts ensured the message resonated with stakeholders, further fostering a culture of hope and resilience in the fight against cancer.
Read more about this collaboration here: https://globalnation.inquirer.net/224129/msd-and-ac-health-collaborate-to-make-cancer-care-less-burdensome-for-filipino-patients
NGP-IMC is an ally in amplifying campaigns that help create a positive, lasting impact on the lives of Filipino people. If our values align, we would love to be part of your brand campaign. Let’s Connect Your Story—contact us today.
Top officials of MSD and AC Health-Healthway Medical Network tour the Healthway Cancer Care Hospital, the first dedicated cancer specialty hospital in the Philippines, after formalizing their new partnership to combat cancer: (from left) Healthway Philippines, Inc. President and CEO Jaime Ysmael; MSD Asia Pacific President David Peacock; AC Health President and CEO Paolo Borromeo; and MSD Philippines President and Managing Director Andreas Riedel.
Two giants of healthcare join forces to combat cancer in the Philippines. Key executives representing both parties stand as witnesses while the memorandum of agreement is signed by (seated, L-R) Healthway Philippines, Inc. President and CEO Jaime Ysmael; AC Health President and CEO Paolo Borromeo; MSD Asia Pacific President David Peacock; and MSD Philippines President and Managing Director Andreas Riedel.
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
