MSD for Mothers and Jhpiego are working together to improve maternal health care in Sorsogon, addressing preventable maternal deaths and complications. With maternal mortality still a significant global issue, particularly in low-income countries, the initiative focuses on providing better access to skilled health professionals. In Sorsogon, a province previously experiencing high maternal mortality, a program supported by MSD for Mothers has made notable strides in improving emergency care for mothers, reducing preventable deaths from issues like hemorrhage, hypertension, and eclampsia.
A key aspect of the project is the development of a strong referral system across 18 health facilities in Sorsogon. By strengthening communication and emergency response protocols, Jhpiego has helped reduce maternal and neonatal mortality. A notable example is the case of Nanay Nancy Gardon, who survived a rare childbirth complication due to the quick coordination between health units and the timely transfer to specialized care. This system ensures that mothers in remote areas receive critical care in emergencies, significantly improving survival rates.
Under the MSD for Mothers grant, over 300 health providers were trained in emergency obstetric and neonatal care, enhancing their ability to manage high-risk pregnancies and complications. The initiative also produced a local reference manual for managing high-risk pregnancies, contributing to the province’s ongoing healthcare reform. With continued support, MSD and Jhpiego aim to empower local healthcare providers and ensure sustainable improvements in maternal health, improving outcomes for women and families in Sorsogon.
NGP Integrated Marketing Communications is the public relations agency of choice for advocacies like this that aim to make a significant impact on the lives of Filipinos. Through strong media networks in Sorsogon, the agency was able to spread the news of the event to many stakeholders and beneficiaries. Read the whole story here: https://malaya.com.ph/lifestyle/living/msd-for-mothers-jhpiego-collaborate-to-champion-high-quality-maternal-health-care-in-sorsogon/
If you would like to benefit from strong local and regional media ties alongside personalized, purposeful, and effective media planning and PR strategy, work with NGP IMC today.
Photo Courtesy of Geri Matthew Carretero from JHPIEGO. Stakeholders watch the video of Nanay Nancy during the dissemination forum
Photo by Geri Matthew Carretero. Midwives and nurses together with Nanay Nancy at the Matnog RHU
Photo by Geri Matthew Carretero. Launching of the local-based reference manual for the management of high-risk pregnancy (August 30, 2023)
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
