Hit The Mark, a multistakeholder collaboration, focuses on making precision medicine accessible to all lung cancer patients. The campaign is part of the global From Testing to Targeted Treatment (FT3) initiative, which collaborates with patient advocates, healthcare providers, and medical professionals to improve access to personalized cancer care. It aims to bridge gaps in biomarker testing, which is crucial for tailoring cancer treatments, ensuring that patients receive the right treatment at the right time. Launching this multi-stakeholder collaboration in the Philippines marks a critical step toward addressing local barriers, such as lack of awareness and logistical challenges in testing.
NGP Integrated Marketing Communications is a proud partner in promoting the event and enhancing collaboration among stakeholders. By effectively communicating the campaign’s goals and emphasizing the need for precision medicine in lung cancer care, NGP-IMC helped raise awareness and drive support for this important initiative. This partnership was instrumental in ensuring the campaign reached the right audiences, ultimately contributing to better patient outcomes in the Philippines.
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Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
