OUR PR SERVICES

How We Connect Your Stories

THE NGP WAY

We understand that you have a unique brand personality, problems to address, and target demographics.

We at NGP have a process to get your brand the stand-out digital PR it deserves: we digest the brand’s project brief, we hunker down and carefully strategize, we crank out the proposal, we live and breathe the plan and execution, we monitor every press release and media engagement, we report, then we do it all over again.

But we’ll let you in on a little secret: this process only works when we work at it with YOU.

We’re here to help YOU.

To help you identify what works for your brand and what doesn’t. To give you a pulse of where your audience is or who they might be after all. To keep you updated with real-time insights that benefit you moving forward. To uncover new and exciting opportunities. To support you in making sense of all the data. And to continue churning out positive stories that keep your brand relevant in these changing times.

Let’s work together to make it work all together.

Stand-out digital PR. Your brand deserves it

Our Digital PR Services

SERVICES 01

Public Relations

Your brand deserves more than just branded stories and mentions. It deserves a solid message that makes the most positive overall impact, from traditional media platforms to digital media platforms and beyond. We’re here to help you with your PR communications. We’ve been doing it well for over two decades.

PR Capabilities

Key PR Capabilities

Strategic PR communications plan
Press releases with guaranteed media pick-ups
Print, broadcast, and online media releases & monitoring
Media and blogger relations
Media coverage for events
Press conferences, media roundtables, panel discussions
Familiarization Tours
Stakeholder, KOL, and Community Relations/ Engagements (ie. private organizations, NGOs, government bodies, foundations, medical societies, and more)
Media Training
Corporate PR

Customized PR Capabilities:

Yearly PH Media Landscape Presentation
Digital footprint expansion & PR content maximizers
Podcast channel engagements
Webinars
Issues Management & Crisis Preparedness
PR Stunts
PR Kit Seeding
Media Appreciation

Types of PR

Traditional PR

Tried, tested, and true. Although it feels like the Philippines is slowly transitioning from traditional to digital, we’re leaving no stone unturned when it comes to putting your brand out there. Your well-curated, dynamic PR strategy can still make a lasting impact to rise above the noise on platforms that have served the industry well. Trust us — we know what we’re saying when we say traditional PR isn’t dead.

Digital PR

The rest of the world is going digital, and PR is no exception. Philippine brands and companies need to step out of their comfort zone to make a lasting impact to amplify their stories in a wider space that is digital. We’re here to help you fulfill your ePR needs even in newly emerging digital platforms where your stories need to be heard.

Advocacy PR

Far from the manipulative staging of feel-good initiatives of the past, the more discerning market now fully supports brands that show them how the world should be. If this is the world they too would like to live in, you have them for life.

Advocacy PR is an important approach to instill brand recall, loyalty and significance.

Crisis PR

Having a PR crisis in this day and age where digital assets seem to last forever isn’t ideal. And when you’re a leader or the head of a company, you want to leave a positive legacy — one that your employees, your stakeholders, your audience, and your past, present, and future self will be proud of.

Connect with us for a customized quote about our other PR services.

LEARN MORE ABOUT PR

SERVICES 02

Digital Marketing

When done properly, digital marketing acts as a vehicle to bring your target audience directly to your own digital assets. And from there you have the chance to nurture and convert them to loyal customers.

Types of Digital Media

Digital PR (ePR) and SEO

Backlinking is when one website cites another website; in doing so, Google recognizes that as a nod towards reliability and noteworthiness. This makes backlinking imperative for your seeded ePR releases. The backlinks have to a) come from high-quality and high-authority sites, and b) be strategically placed in your articles to add value to your audience (vs just aimlessly littered around your article multiple times).

Capabilities

Other Digital Media Capabilities

Digital PR maximizers – taking PR stories & repurposing them for online consumption
Audit Strategy
Digital Marketing Strategy
Digital Content Marketing
Social Media Marketing
Community Management
Website & SEO
Blog Management
Creative Development
Ads Strategies (Social media ads, PPC, etc)
Influencer Engagement
Virtual Events

Connect with us for more details about our services

LEARN MORE ABOUT DIGITAL MARKETING

SERVICES 03

Tactical (IMC)

In addition to our core competencies, we are able to collaborate with our clients in conceptualizing out-of-the-box ideas, campaigns, and activations and see them through in a way that is impactful to the client’s goals. That is rooted in our strength to embody integration.

Tactical Capabilities

On ground events/ activations
Creative Collateral Development
Video Production
Branding & Brand Positioning

Connect with us for more details about our services

LEARN MORE ABOUT TACTICAL

Start connecting today and grow your brand the right way.

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