Getting your brand’s message across in a newsworthy PR campaign can be hard, especially in an era where media consumption is at an all-time high. With all the rising trends and promotional campaigns being launched nowadays, it can be tough to cut through the noise.
So, how do you exactly make a PR campaign that is media-worthy? Here are some tips!
Tip #1: Understand what makes newsworthy content
Not all PR stories gain media traction—but yours can! With the right content and approach, you can easily catch the attention of journalists and media outlets. To increase the chances of your campaign getting picked up, ensure that your content has these key news values:
- Timeliness – Is your story relevant to current trends and events?
- Impact – Does it affect a large audience or industry?
- Proximity – Is it relevant to the local market or communities?
- Human Interest – Does it have an emotional or inspiring element?
- Novelty – Is it unique, unexpected, or groundbreaking?
Tip #2: Elevate media relationships
Building, maintaining, and strengthening relationships with journalists, editors, and media influencers is vital. Media professionals in the Philippines receive countless pitches daily, so you would want yours to stand out. There is a viable solution for this, and it is one that will help you in the long run—forging strong media relationships.
Here’s how to do it right:
- Research the right reporters who cover your industry.
- Personalize your pitch instead of sending generic press releases.
- Offer exclusive interviews or first-hand access to events.
Tip #3: Craft compelling content–like a compelling press release
Think of your press release as your golden ticket to media coverage. If it’s boring, too long, or unclear, it’ll get buried under a pile of other pitches. But if it’s sharp, engaging, and newsworthy, you’ll have journalists hooked from the start!
Here’s what every winning press release should include:
- Headline – Grab attention and make people curious with a newsworthy title.
- Lead Paragraph – Answer the 5Ws (Who, What, When, Where, Why).
- Quote from a Key Executive – This adds credibility and a personal touch.
- Data and Statistics – Strengthen claims with facts. Remember, numbers don’t lie!
- Call to Action – Openly direct journalists on how to follow up, may it be through a quick call or a trip to your website.
Tip #4: Maximize social media and digital PR
Gone are the days when PR was just about press releases and newspaper features. It’s now time for your campaign to go beyond traditional media and harness the power of the digital landscape.
Here’s how to tap into social platforms and maximize exposure:
- Post teasers and real-time updates on Facebook, Instagram, TikTok, and LinkedIn.
- Amplify your brand with influencer marketing to expand your reach.
- Leverage SEO-optimized press releases to improve search rankings.
- Monitor and engage in online conversations.
Take local beauty brands such as Colourette Cosmetics as an example. They strengthen their branding and campaigns by consistently posting updates on different social media platforms and optimizing their website with SEO-driven content. Plus, they ensure that they stay connected with their audience through active online engagement.
Tip #5: Host a well-planned media event
A well-planned media event is all about creating an experience that makes journalists and influencers buzz with excitement long after the event ends. Ensure that your event is fun, organized, and packed with newsworthy moments to grab attention and make the press want to write about it.
Here are some media event tips to make yours stand out:
- Provide an exclusive scoop for journalists and bloggers.
- Offer engaging visuals for TV and online publications.
- Ensure strong brand storytelling during the event.
Remember when IKEA Philippines opened its first store? The company hosted a media preview with immersive showroom tours, making it a trending topic in Philippine news.
Tip #6: Align PR efforts with social issues and advocacy
Filipino audiences can be all out in supporting brands that advocate for social causes. So, if your PR campaign aligns with a social issue or advocacy that people care about, it shows you’re not just about profit—you actually care about making a difference.
In other words, supporting a cause can boost your brand’s credibility and help you connect with your audience on a deeper level.
Our favorite example? The #SolidariTeal Campaign Case Study. Read all about it!
Tip #7: Monitor results and adjust
Congrats on launching your PR campaign! However, the work doesn’t just stop there.
One of the key steps in maintaining a successful series of PR campaigns is tracking your campaign’s performance to see what works and where you can improve. After all, every great campaign should be followed by a keen reflection to make your next one even better.
Here’s what to keep tabs on:
- Media mentions and backlinks
- Social media engagement
- Website traffic from PR efforts
- Audience sentiment analysis
How a public relations and digital marketing agency can help you create newsworthy campaigns
Executing a newsworthy PR campaign isn’t a walk in the park—it requires expertise, industry knowledge, and strong media connections.
A trusted digital marketing and PR agency with over 25 years of experience can help businesses:
- Develop a PR strategy aligned with brand goals.
- Secure high-impact media placements.
- Create compelling press releases and event plans.
- Prepare reports that inform your PR strategies further.
- Navigate crisis communication effectively.
Need help in crafting newsworthy PR campaigns?
Emerging as a media-worthy brand can be tough especially when the industry is already too saturated with endless waves of pitches. So, the ultimate approach to getting noticed is to let your brand message shine through unique creativity, strategy, and the right connections.
This is where you must connect with the right people. Soar to new heights of success with newsworthy campaigns expertly crafted by a trustworthy PR agency with a proven track record of success. Reach out to NGP IMC today and start achieving tangible results.
Irishbeth Relampagos is a writer who specializes in crafting copies across various content formats, mainly SEO blogs and marketing materials. Her passion for translating ideas into impactful content has helped brands connect with their audiences in ways that transcend superficial and transactional interactions.
Irishbeth pursued English Language Studies at Polytechnic University of the Philippines where she honed her skills in writing. While originally focused on writing poems and opinion pieces, she shifted her career path to content writing after a successful stint as an SEO content writer during her internship.