Robinsons Appliances recently opened its newest store at Opus Mall in Bridgetowne, Quezon City, aiming to provide customers with access to high-quality home appliances and cutting-edge gadgets in a premium shopping environment. Positioned strategically near key residential areas, the store offers a comprehensive selection from top brands such as Samsung, LG, and Apple, alongside exclusive items like the TCL 115″ Premium QLED TV and Nintendo gaming consoles. The branch also features installment payment schemes, catering to diverse customer needs, from tech enthusiasts to homemakers.
NGP Integrated Marketing Communications played a key role in the event’s success by effectively promoting the store’s grand opening and highlighting its strategic importance through press releases in major broadsheets. The partnership helped enhance the visibility and reach of Robinson Appliances’ new branch, built to meet customer preferences through its evolving product selection and exceptional retail experience. The hands-on coverage of the NGP team also contributed to quality results and media mileage.
From left: Sales Director of Excellence Appliance Technologies Inc, Mr. Chris Sioco, Managing Director & President of LG Electronics Philippines, Mr. Nakhyun Seong, Retail Key Accounts Director of Concepcion Carrier Airconditioning Company, Mr. John Go, Executive Vice President of Robinsons Land Corp., Mr. Faraday Go, AV Head of Department of Samsung Electronics Philippines, Mr. Christopher Almazan, Sales Director of Concepcion Midea Incorporated, Mr. Dino Romano, HA Head of Department of Samsung Electronics Philippines, Mr. Ramon Medina.
Robinsons Appliances, a prominent player in the retail industry, recently inaugurated its newest store at Opus Mall in Bridgetowne, Quezon City, further expanding its extensive network of outlets nationwide
Strategic Location
Located on the fourth floor near Ortigas Ave. entrance, the new Robinsons Appliances store boasts a premium, sleek interior, complementing the overall luxe design of Opus. Indeed, you can’t expect anything but the best with this branch’s curated selection of high-quality home appliances and the hottest gadgets from the world’s most trusted brands.
“This location is perfectly situated in the middle of Quezon City, that is also near Pasig and Marikina. Our goal is to provide accessibility to the right appliances and gadgets in a premium shopping environment,” said Donna San Luis, Marketing Services Manager of Robinsons Appliances.
Comprehensive Selection of Appliances and Gadgets
From the latest mobile phones from Apple, Samsung, and Oppo, showcased at the entrance, to the comprehensive selection of appliances from brands like Samsung, LG, Whirpool, Panasonic, and others, this branch offers a diverse range of products to suit various lifestyles and preferences.
Group General Manager of Robinsons Appliances, Mr. Jovito Santos with President and CEO of JG Summit Holdings Inc., Mr. Lance Gokongwei.
Highlights of the new lineup include Nintendo and DJI products, as well as the brand-new TCL 115″ Premium QLED TV. Being the first in the Philippines to showcase this mammoth TV, the branch created a custom spot for it right near the entrance.
Gamers can also indulge in the latest Nintendo Switch, alongside other cutting-edge tech such as the Sony PS5 and Samsung Odyssey. The store plans to expand its gaming selection, adding more games and consoles soon. Enthusiasts can look forward to an even wider variety of options to elevate their gaming experience.
“[This selection] is just the beginning for gamers. Other branches offer a full line-up of consoles, monitors, and more. Since this store is new, we’re gauging customer preferences by presenting a variety of options. Our selection will evolve based on their needs,” Donna added.
Convenient Payment Schemes for Diverse Customer Base
Despite its recent launch, the Opus branch of Robinsons Appliances has already implemented an installment payment scheme for customers looking to manage their purchases conveniently.
Opus Mall makes it an ideal location for a new Robinsons Appliances store. Its proximity to the vibrant residential areas within Marikina, Pasig, and Quezon City, ensures convenient access for residents seeking quality home appliances and electronics. The mall attracts a diverse customer base, including tech enthusiasts, homemakers, and individuals looking to enhance their living spaces. Whether you are upgrading your kitchen, revamping a home office, or exploring the latest in technology, Opus Mall promises to cater to all your appliance needs.
Harmony Adiao-Carrillo is the editorial lead of NGP-IMC.
