Diversifying Your Social Media Marketing Strategy: Beyond Facebook

When tasked with social media marketing, Facebook remains one of the top choices. It has weathered tough digital shifts and has cemented itself as an effective means of reaching a huge chunk of the “masa”, especially here in the Philippines.

But while it’s such a solid base, your brand can’t survive on Facebook alone. This might seem obvious, but a lot of local brands can’t even revive their Facebook presence, let alone expand it.

Let’s look at some of the other platforms your brand needs to be present on, and how you can succeed on them:

Instagram: A Visual Marketing Powerhouse

Instagram is an enticing alternative to traditional storefronts. This Meta platform allows you to catalog visually hooking must-haves your potential leads can flick through, windows shop, or get the latest scoop on – all carefully curated to mirror your brand’s identity! 

Take lifestyle and wellness brand Ming Sing PH for instance. All their products are showcased clearly on their Instagram page, and they’ve coupled it with many aesthetically pleasing reels that portray their products used in real life!

Use Instagram for: products or services that can be used within visually pleasing executions. Flatlays, lifestyle shots, and AI-generated applications work wonderfully on IG! Go the extra mile and use IG Stories, Shopping, and even Threads to expand your brand’s reach further.

X: The Pulse of the Planet

X (formerly Twitter) is the virtual hangout spot for real-time, just-about-everything-under-the-sun info: from trending topics to sports play-by-plays – it’s all there! It’s a prime spot for your brand to kickstart conversations and connect with your audiences! 

Don’t just take our word for it – take it directly from beloved local brands like Jollibee and foodpanda. They use their social media platforms, like Facebook and X, as an extension of their customer service, addressing patron inquiries and concerns as quickly as possible.

Leverage X for: increased brand visibility thanks to easy hashtag use, where your brand can quickly participate in trending conversations.

LinkedIn: The Professional Network

LinkedIn is the undisputed virtual gathering space for industry professionals from diverse sectors. Its sophistication especially lends itself perfectly to B2Bs seeking to intersect and exchange ideas.

Its effectiveness is apparent when even big names like Nestle use it to bring its rich history to life with gripping narratives, further reinforcing its status as an authority figure in the food and beverage industry. Don’t sleep on LinkedIn to Connect Your Story!

Leverage LinkedIn by: utilizing LinkedIn Ads and sponsored content, and publishing valuable articles to encourage participation in industry discussions. It’s a great opportunity to build and grow your thought leadership, too!

TikTok: The Viral Sensation

If it’s not Facebook, TikTok is the top-of-mind choice for marketers and brands nowadays. It represents ultimate accessibility: an endless, steady stream of democratized and handpicked content that makes it easy for users to discover hidden gems. For brands, this only means that your content has a shot at landing in front of potential leads.

Leverage these viral marketing strategies to make your brand pop on the ‘Tok:

• Hop on viral trends to show your brand’s personality.

• Infuse the latest meme or culturally-deep-rooted phrases like, “It’s giving” in your posts to be #relatable.
• Collaborate with celebrities or influencers whose values align with your brand’s mission to boost reach.

Pinterest: The Visual Discovery Engine

Pinterest may often be dismissed solely as a digital mood board. But brands would be wise to pay close attention when it’s popular among women, tastemakers, and potential leads – who overlap to use the discovery platform for two purposes: inspiration or product purchase (e.g., fashion, home, decor). 

Bottom line: being on it is a smart, forward-thinking move that gets your products in front of the right people, ready to convert!  

Leverage these capabilities to make your visual marketing and SEO pop: 

• Share attention-grabbing visuals of your products. 
• Embed links for direct access to your webpage.

YouTube: The Video Marketing Leader

YouTube is the leading video platform, and it’s easy to see why: it’s a sprawling library of content; touching on a slew of subjects, genres, and lengths; optimized for any viewer, whether they rely on subtitles, prefer using mobile, or cast it on their TV screen. Pretty promising, right? 

What’s more is, for your brand, you don’t have to sweat the small stuff like website upkeep. Instead, you can jump right into whipping up and dropping valuable content. Want to roll out a documentary of your brand’s manufacturing process? Or maybe you feel like connecting with your community through a live Q&A session. Whatever it may be, the platform’s packed with capabilities and ready to amp up your SEO efforts! 

Leverage these capabilities to make marketing pop: 

• Apply a customer-centric approach by creating content relevant to the needs of your target audiences and patrons. 
• Sprinkle in relevant keywords throughout the title and caption to up your visibility. 

The Importance of Diversifying Your Social Media Marketing Efforts

Branching out to other social media hotspots is definitely a strategy that comes after you’ve established yourself on at least one platform. It may take a lot of work, but this ensures that you’re putting in the work and investment to ensure your brand’s longevity on any given platform.

Don’t have the time to diversify your social media, or feeling overwhelmed about where to start, let alone expand? Work with NGP-IMC. We’d love to help you ramp up your social media presence!