Social media advertising is a paid digital marketing strategy. Unlike unpaid marketing strategies that create…
How to Use Social Media for Business Growth
If you own a business and you’re not on social media, you’re missing out on…
Why Influencer Marketing Works for Small Businesses
In today’s hyper-digital world, influencers are everywhere–louder than ever, reaching wider with every post, and…
The Power of Social Media in Good PR
The easiest way to get noticed nowadays is to trend on social media. When your…
Why Community Management is Vital
For all the time people spend online, it is no wonder that we have begun…
5 Rules of Social Media Marketing and Strategy
Businesses often turn to Facebook, Twitter, and/or Instagram to promote their product or cause without…
Focus Areas of Digital Marketing: What You Need to Know
While many people are familiar with digital marketing, not everyone understands the fundamentals. Knowing the…
4 Steps for Organic Engagement Growth on Social Media
The digital landscape has become more saturated with an overwhelming amount of marketing and advertising…
How to Deal with Negative Mentions on Your Social Media Page
Social media can be a double-edged sword. It can help a business grow their customer…
How to Turn Social Media Page Likers to Brand Advocates
Garnering thousands of followers on social media is not enough to get your business or…