TikTok has taken the Philippines by storm, creating a platform where content creators can showcase their talent, entertain audiences, and build thriving communities. From dance challenges to educational content, Filipino TikTok influencers are shaping trends and making a significant impact online.
Here are some of the most famous TikTok influencers in the country. Look at how they have and continue to dominate the platform with their engaging and creative content.
Rei Germar
@reigermar
Rei Germar is a top beauty and lifestyle influencer who has gained massive popularity on TikTok for her makeup tutorials, skincare tips, and fashion advice. With 822.6K TikTok followers, she has built a community that values beauty and self-care. Her “Luxury vs. Affordable Makeup” series has been a hit, helping her audience make smart beauty purchases.
She’s a go-to influencer for beauty brands looking for impactful digital campaigns!
Queenay Mercado
@queeneemercado
Queenay Mercado, also known as the Queen of TikTok Philippines, is a comedy and lifestyle influencer with over 15.2 million TikTok followers. Her relatable humor and hilarious skits about everyday Filipino life have catapulted her to fame.
Queenay’s content strategy is rooted in authenticity and everyday humor. Her “Probinsyana Vlogs” resonate with Filipinos from all walks of life, making her a great watch for all demographics.
Esnyr Ranollo
@esnyrrr
Esnyr Ranollo has turned everyday classroom scenarios into comedic gold. With 9.5 million TikTok followers, his relatable skits about Filipino school life have captured the hearts of netizens. His TikTok fame has led to more success in other platforms and even on the big screen. Currently, 2.4 million YouTube subscribers and 1.3 million Instagram followers enjoy his humor across various media.
Esnyr masterfully leveraged relatable storytelling and nostalgia. His viral “High School Moments” series is a big proof that TikTok stardom can open doors beyond social media.
Sassa Gurl
@itssassagurl
A comedian, fashion icon, and cultural commentator, Sassa Gurl has redefined the boundaries of TikTok comedy. With 8.1 million TikTok followers, her unique humor and bold personality have made her a standout in the local digital space. She also has 328K subscribers on YouTube and 433.1K followers on Instagram, where she shares lifestyle and beauty content.
With content anchored on bold self-expression and LGBTQ+ representation, Sassa Gurl has collaborated with major beauty brands, hosted TV shows, and even entered the acting arena. Her viral satirical videos on Filipino culture have also established her as an influencer with a distinct voice and loyal following. You just know it’s Sassa Gurl by her iconic blush placement alone.
Yanyan De Jesus
@yanyandejesus1
Yanyan De Jesus is a professional dancer and content creator known for his jaw-dropping dance performances and engaging challenges. With 22.8 million TikTok followers, his incredible choreography has captured the attention of both local and international audiences. He also has 329K YouTube subscribers and 466.3K Instagram followers, where he shares his dance routines and collaborations with fellow influencers.
Leveraging movement and visual storytelling, Yanyan’s “TikTok Dance Evolution” series helped him become a top influencer in the dance community. He’s an ideal collaborator for brands looking to leverage the power of movement and youth culture.
Achieve TikTok triumph with a personalized strategy
These Filipino TikTok influencers prove that with the right content strategy, anyone can turn their passion into a thriving online presence. Their ability to create viral content has positioned them as powerful digital trendsetters, shaping conversations and influencing consumer behavior.
If you’re a brand looking to tap into the massive potential of TikTok marketing, partnering with a PR agency in the Philippines is the best way to craft an effective content strategy. This strategic approach ensures that your brand’s message reaches the right audience through authentic and impactful influencer collaborations.
Ready to make a lasting impact? Contact us today!
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
