As consumer attention shifts from traditional advertising to engaging content, video content and vlogging has moved to the forefront of brand marketing. Businesses are leveraging these formats to build stronger relationships, boost brand awareness, and drive conversions.
But with so many vlog formats out there, which ones are the most effective for brand marketing in 2025? Whether you’re a small business or a large enterprise, incorporating the right types of vlogs into your marketing strategy can set you apart from the competition.
Here are the top seven types of vlogs that brands should focus on to maximize engagement and impact.
Behind-the-Scenes (BTS) Vlogs
Consumers crave authenticity. Behind-the-scenes (BTS) vlogs give your audience an insider look at your brand’s culture, operations, and creative process. They help humanize your business and foster a deeper connection with your audience.
When doing BTS vlogs, you can show a typical day at your office, share product-making or campaign launching processes, and introduce your team members. These strategies act as exclusive accesses to your company culture, eliciting familiarity and relatability.
For example, a fashion brand could showcase the design and production process of a new clothing line, while a PR agency in the Philippines might take viewers behind the scenes of a high-profile client campaign.
Product Reviews and Demonstrations
Consumers often research products before making a purchase. Video reviews and product vlogs can help build trust, showcase benefits, and address potential customer concerns. In these videos, you can demonstrate product use in real-life scenarios, highlight key features, and even include testimonials from satisfied customers.
Tech brands, beauty companies, and e-commerce businesses particularly benefit from this type of vlog. A well-produced review can significantly influence your audience’s purchasing decisions.
Educational and How-To Vlogs
In today’s digital world, people often turn to YouTube and social media for solutions to their problems. Creating informative, educational vlogs will position your brand as an authority while providing real value to your audience.
Some ways you can execute this content format is by providing product tutorials, presenting industry insights, and teaching hacks or tips and tricks to maximize a product or skill. You can take this a step further by answering frequently asked questions related to your offering and industry.
For example, a skincare brand might create a series of “How to Build a Skincare Routine” videos, while a software company could offer step-by-step tutorials on using its platform.
Influencer and Collaboration Vlogs
Influencer marketing continues to be a powerful strategy, with vlogs offering an authentic way to showcase brand collaborations.
Partnering with and featuring influencers in your videos can help you reach new audiences and boost credibility. You can also produce a joint content with them to cater both of your audiences. Reaching out to industry experts or niche personalities for guest vlogs or special content also help in boosting brand reputation.
For instance, a fitness brand might collaborate with a personal trainer to showcase a “7-Day Fitness Challenge” using their workout gear.
Customer Testimonial and Success Story Vlogs
Social proof is one of the most effective marketing tools. When potential customers see real people sharing positive experiences with your brand, they are more likely to trust and engage with your business.
Highlight customer reviews and stories in your content by sharing their journey about your product or service. This can be done through before-and-after transformation videos, case studies, and cross-posting their own content in your platforms.
A SaaS company, for example, might highlight how a small business doubled its revenue using their software, making the content relatable and persuasive.
Event Coverage and Live Vlogging
Whether virtual or in-person, events generate excitement, and vlogging them allows your audience to experience them firsthand. Live vlogging and event recaps create FOMO (fear of missing out) and boost engagement.
This can be done by streaming live Q&A sessions, product launches, or panel discussions during events. Post-event content can also contribute by recapping key takeaways and highlights during the function. Don’t forget to include interviews of attendees, speakers, and special guests!
For example, a tech brand attending CES 2025 could vlog key product reveals and expert interviews, keeping their audience informed and engaged.
Trend and Challenge-Based Vlogs
Social media thrives on trends and challenges, making them a goldmine for viral content. Brands that tap into trending challenges can increase visibility, drive engagement, and showcase their personality.
Boost your brand’s image by participating in popular TikTok or YouTube challenges and reacting to viral trends with a unique spin. You can also create your own trend or challenge and encourage your audience to participate. Collaborate with influencers to amplify these initiatives!
For example, a beverage company might launch a “Refreshing Summer Drink Challenge,” encouraging users to create and share unique recipes using their products.
Leverage videos in your marketing strategy today
Vlogging is an essential tool in modern brand marketing, offering a dynamic way to connect with audiences, showcase expertise, and boost conversions. As we traverse 2025, brands that embrace different video content formats will have the edge over competitors.
Whether you’re a global corporation or a small business, integrating these vlog types into your strategy can help you build trust, grow your audience, and drive meaningful engagement. Now is the time to hit record and start vlogging your way to success!
Ronadine Amata doesn’t let her being a student hinder her from writing about what she loves. She talks about film, cooking, culture, education, PR, Digital Marketing, brand strategies, and even the highs and lows of freelancing.
Rona’s sheer creativity stems from her exposure to her true passion, film. As the Director of Events and External Affairs Committee, and eventually the Vice President for Internal Affairs of the University of the Philippines’ Cinema Guild, she brought to life countless communications partnership activities that created a significant impact in the guild’s progress. Infusing this process into her writing, she is able to convey ideas across multiple industries – real estate, technology, lifestyle, digital marketing and PR, and more.
